1、“创新”是决定能成为领导者或跟随者的区别。
Innovation distinguishes between a leader and a follower.
2、我们一生做不了太多事，所以要把每件事都做到完美。
We don’t get a chance to do that many things, and every one should be really excellent.
3、若把每天都当作你人生的最后一天来活，总有一天是你想要的。
If you live each day as if it was your last, someday you’ll most certainly be right.
4、你的人生有限，别浪费时间为他人而活。
Your time is limited, so don’t waste it living someone else’s life.
5、决不、决不、决不、决不放弃！ （原句为前英国首相邱吉尔说）
Never, never, never, never give up.
6、你一定要找到自己喜爱的事物。
You’ve got to find what you love.
7、你不可能有先见之明，只能有后见之明。
You can’t connect the dots looking forward; you can only connect them looking backwards
8、质重于量，两支二垒安打永远比不上一支全垒打。 意思是，“与其敲出两支长打，不如敲一支确定能得分的全垒打。”
Quality is more important than quantity. One home run is better than two doubles.
9、随时谨记自己终将一死，是我所知避免让自己陷于害怕失去的想法中最好的方法。生不带来，死不带去，你没理由不顺著自己的心意而活
Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.
10、Stay Hungry, Stay Foolish. 求知若飢，虚心若愚。
11、要有勇气去追随你的心和直觉。它们总是知道你真正想要成为什麽。
Have the courage to follow your heart and intuition. They somehow already know what you truly want to become.
12、设计不只是外表和感觉，设计是产品如何运作。
Design is not just what it looks like and feels like. Design is how it works.
13、我深信，成功与不成功的企业家之所以不同，有半数原因在于能否坚持下去。
I’m convinced about half of what separates the successful entrepreneurs from the nonsuccessful ones is pure perseverance.
14、创意只不过是融会贯通后所得到的想法而已。
Creativity is just connecting things.
15、让我们创造明天，而不是去想昨天发生了什麽事。
Let’s go invent tomorrow instead of wondering about what happened yesterday.
16、有些人不习惯处于一个期待卓越的环境裡。我的部分责任就是做一把衡量卓越的尺。
Some people aren’t used to an environment where excellence is expected. Part of my responsibility is to be a yardstick.
17、我们不做的东西和我们做的东西同样让我感到骄傲。
I am as proud of what we don’t do as I am of what we do.
18、大家不再只是想买个人电脑而已。他们想要知道可以用电脑做什麽，而我们要展示给他们的正是这个。
People don’t want to just buy personal computers anymore. They want to know what they can do with them, and we’re going to show people exactly that.
19、我想在宇宙间留下痕迹。
I want to put a ding into the universe.
20、知道自己要什麽，并不是顾客的工作。
It’s not the customer’s job to know what they want.
21、如果我们不吃掉自己，就会有人把我们吃掉。
If we don’t cannibalize ourselves, someone else will.
22、如果情况很糟糕，我会当面告诉对方。诚实以对是我的职责。
If something sucks, I tell people to their face. It’s my job to be honest.
23、企业的生存之道，在于如何让创新在企业内存活。
The way we’re going to survive is to innovate our way out of this.
24、不必尝试发动下一场革命，只要快速推出时髦又可负担的消费商品。
Don’t try to start the next revolution, just crank out smart, affordable consumer products.
25、消费者通常要看到产品，才会知道自己想要什麽。
People don’t know what they want until they’ve seen it.
26、Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.
要成为品质的标竿。有些人并不习惯追求卓越的环境。
27、One of the things I’ve always found is that you’ve got to start with the customer experience and work backward to the technology. You can’t start with the technology and try to figure out where you’re going to try and sell it.
我经常注意到一件事，就是你必须从顾客经验开始著手，再从顾客端反过来推出技法。你不能先从技法出发，再尝试找出你的销售对象。
28、Being the richest man in the cemetery doesn’t matter to me … Going to bed at night saying we’ve done something wonderful… that’s what matters to me.
全世界最有钱的人也无法将财富带入棺材中…对我来说，最重要的是夜晚入睡前能为自己达到的成就喝采。
29、When I was 17, I read a quote that went something like: ‘If you live each day as if it was your last, someday you’ll most certainly be right.’ It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: ‘If today were the last day of my life, would I want to do what I am about to do today?
我曾在 17 岁时读过这麽一句名言：‘如果你把每一天当成自己人生的最后一天来过，你才能够明白人生的真谛’，这句话令我印象深刻，此后的 33 年来，我每天早上都会对著镜子自问：‘如果今天是我生命的最后一天，我还会想去做我今天要去做的事吗？’，每当我心裡的答案是‘不’时，我知道自己需要做出改变了。”
30、Getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again. It freed me to enter one of the most creative periods of my life.
被 Apple (苹果) 炒鱿鱼对我来说是个很棒的经验。成功者的沉重光辉被重新开始所带来的轻鬆感取代，这种感觉让我重新拥抱自由，让我进入到我人生中最有创造力的阶段。
31、I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what’’s next.
我想如果你顺利的完成大作，那麽你应该开始著手去做别的事情，别专注在美好的事情上太久，要不断寻找下一个目标。
32、You can’’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something – your gut, destiny, life, karma, whatever.
你无法预先把现在所发生的点点滴滴串联起来，只有在未来回顾今日时，你才会明白这些点点滴滴是如何串在一起的。所以你现在必须相信，眼前现在发生的点点滴滴，将来多少都会连结在一起。你得去相信，相信直觉也好、命运也好、生命也好、或甚至是轮迴。
33、“Do you want to sell sugar water for the rest of your life, or do you want to come with me and change the world?” What Steve Jobs said to Pepsi executive John Sculley to lure him to Apple.
你想下半辈子继续卖糖水，还是抓住一个改变世界的机会？ （译注：贾伯斯在1983年挖角百事可乐的 John Sculley 时，对他说的话。讽刺的是，后来John Sculley不但联合董事会赶走 Steve Jobs，还让苹果于1993年濒临破产。）
34、You know, we don’t grow most of the food we eat. We wear clothes other people make. We speak a language that other people developed. We use a mathematics that other people evolved… I mean, we’re constantly taking things. It’s a wonderful, ecstatic feeling to create something that puts it back in the pool of human experience and knowledge.
你们知道，我们所吃的东西大部分都不是自己种的。我们身上穿的衣服是别人制作的。我们所说的语言是别人发展出来的。我们使用的数学算式是别人推演出来的……我的意思是说，我们一直以来都在接收事物。在人类既有的经验与知识上创造事物是件美好又令人狂喜的事情。
35、We’re here to put a dent in the universe. Otherwise why else even be here?
活著就是为了改变世界，难道还有其他原因吗？
36、You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.
不能只是客户想要甚麽就给他甚麽，等你生产好了他们又想要其他东西了。
37、The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle.
成就的唯一途径是热爱自己的事业，如果你还没找到的话，继续寻找，不要屈就。
38、Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life.
帮我做出重大决定的最好工具，就是知道自己快死了。
39、“I’m convinced that about half of what separates successful entrepreneurs from the non-successful ones is pure perseverance.
“我相信成功的企业家和不成功的企业家之间的差别，有一半原因都在于纯粹的‘坚持’。”
40、“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it. “你的工作会佔据你的人生中很大一部份，所以你要对你的人生满意，就去做你自己觉得伟大的事。而要成就伟大的事前，你必须先热爱你正在做的工作。 如果你还没找到你想做的事，就继续找，千万别屈就于自己不喜欢的事。用尽所有心力去找，你会找到的。”
41、you can’t connect the dots looking forward you can only connect them looking backwards.
“虽然你现在看不见未来，不知道所拥有的能带领你到什麽样的境界；但在未来的某个时刻，当你蓦然回首时，就会发现这些走过的点点滴滴，造就现在的你。”
原文：Again, you can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life..
42、关于对“创新”的看法
贾伯斯引用艺术家毕卡索（Picasso）名言：“好的艺术家懂複制，伟大的艺术家则擅偷取。”(Good artists copy, great artists steal. )
43、人生最贵的床是“病床”。
44、“如果每个人都要去旧金山，那麽，花许多时间争执走哪条路并不是问题。但如果有人要去旧金山，有人要去圣地牙哥，这样的争执就很浪费时间了。”
45、“你的想法有时并不会成功。 这时候，最好赶快承认失败，然后继续加工下一个点子。”
46、在你生命的最初30年中，你养成习惯；在你生命的最后30年中，你的习惯决定了你。
47、伟大的艺术品不必追随潮流，它本身就能引领潮流。
48、专注和简单一直是我的秘诀之一。简单可能比複杂更难做到：你必须努力釐清思路，从而使其变得简单。最终这是值得的，因为一旦你做到了，便可以创造奇蹟。
49、只有疯狂到认为自己能改变世界的人，才能真正的改变世界。
50、你如果出色地完成了某件事，那你应该再做一些其他的精彩事儿。不要在前一件事上徘徊太久，想想接下来该做什麽。
“你只活一次，使它精彩而有意义。”－史蒂夫贾伯斯（Steve Jobs）
史蒂夫乔布斯（Steve Jobs，1955年2月24日—2011年10月5日），生于美国旧金山，苹果公司联合创办人之一。
乔布斯重要纪事
1976年乔布斯（Steve Jobs）和朋友成立苹果电脑公司。
1985年在苹果高层权力斗争中离开苹果并成立了NeXT公司，
1997年重新回到苹果接任行政总裁，
2011年8月24日辞去苹果公司行政总裁职位。
乔布斯（Steve Jobs）被认为是计算机业界与娱乐业界的指标性人物，经历了苹果公司几十年的起落与兴衰，先后领导和推出了麦金塔计算机iMac、iPod、iPhone、iPad等风靡全球的电子产品，深刻地改变了现代通讯、娱乐、生活方式。
乔布斯（Steve Jobs）同时也是前Pixar动画公司的董事长及行政总裁。
2011年10月5日，乔布斯（Steve Jobs）因胰腺癌病逝，享年56岁。
美国加州将每年的10月16日定为“乔布斯日”。
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